Search Engine Optimization


What Is SEO?

SEO is the practice of increasing the quality and quantity of traffic to your website from a combination of organic, local, and mobile search engine results. It's a long term (but evergreen) strategy that can target users at every stage of the buying funnel. Potential customers are actively searching for your products or services every day.

If your website isn't ranking on page one then an effective SEO strategy will put you there and gift you all the rewards that come with it. We believe SEO is something all businesses should consider. And for good reason.

An effective SEO strategy will:

  • Boost brand awareness and market share
  • Increase sales and leads
  • Improve your overall marketing ROI
  • Decrease your customer acquisition costs
  • Deliver consistent high-intent traffic



Of all clicks

Come from search results come from organic results


Of all customers

Will call or visit a store within 24-hours of making search from a mobile device


Of all people

Perform some type of online research before making a large purchase


Of searches

That include local intent will result in a purchase


Of all people

Never scroll past the first page of search engines


Of internet users

Do research on a product online before making a purchase


Our SEO Process

Successful and sustainable SEO carefully balances highly technical expertise, engaging, consistent content and a backlink strategy focused on authority.

Whether you’re a start-up or an established brand, our process considers every detail of your business, industry, competitors and goals.


Strategy and Planning

Using data analysis, competitor analysis and a client on-boarding questionnaire to gather business insights, we’re able to understand your business, your site’s performance, gauge what’s working and what isn’t, and illuminate the path forward with an effective SEO strategy.



We aim to improve rankings starting with a technical and website quality audit and completing keyword research. This way, we can identify and fix key site issues, assess each page’s quality and send Google signals to rank you for the relevant targeted search terms.



Content expands your profile for keywords you’re not ranking for. Our keyword gap analysis will reveal valuable competitor keywords. ‘Bottom of funnel’ (purchase intent) keywords are used to create landing pages, while ‘top of funnel’ keywords are used to create blog topics.



We identify high-value link prospects to build links to your site. Link building is crucial to increasing your domain authority and subsequent rankings. We then leverage your new content and links by promoting them manually and building influence campaigns.

The team at DA have been thoroughly helpful maximising our online potential. If you want to be walked through the dark arts of online SEO and all things Google see Dan the man!

Tim Mulholland

PridePlus Health

Daniel you're a genius for not only exceeding our expectations of the results of the SEO work you're doing for us, but also because you've taken us with you on the journey of the science of SEO. Love your passion, enthusiasm and your knowledge.

Lyn Cairns

Qudos Recruitment


How do you measure SEO success?1/6
Great question.

We look at organic traffic and organic conversions.

To a lesser degree, we’ll pay some attention to keyword rankings but don’t put too much emphasis on them.
How long does it typically take to see results?2/6
We set expectations based on your goals and industry.

Smaller clients can see results within 30-90 days while larger clients operating in more competitive industries can take 6-18 months to achieve top rankings for high-value keywords.

Organic traffic is not a fly by night type of campaign – it’s ongoing and takes time.

For a detailed analysis of your website and what you can expect, please contact us directly.
How much does SEO cost?3/6
Each website is different.

There are various SEO elements to consider implementing when optimising a website - based on the website audit.

With each SEO strategy customised to the specific needs and requirements of a website, there is no fixed cost of SEO.

Schedule a free consultation with us and we will provide you with the best actionable insights - that will improve your organic exposure - in line with your SEO budget.

Click here to schedule an no-obligation SEO consultation.
How does pricing work?4/6
Our SEO projects are based on a monthly investment.

The investment amount is based on the current state of your website, your industry and competitive environment.
Do I have to sign a long term contract?5/6
All our contracts require only 30 days notice to finish up.
What makes you different from other agencies?6/6
People on our team have experience working in house and in a tech startup atmosphere where we understand the importance of increasing our clients’ bottom line.

That’s all that matters to us.

Get In Touch

Are you ready to dominate page one? Leave your details and we'll be in touch.

Discovery Call

Have a new project in mind? Schedule a 15 minute discovery call and we will - at the very least - give you some great advice.
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