Lotus grew kitchen exhaust cleaning leads by over 3X

They’re now receiving consistent leads from commercial kitchens seeking exhaust cleaning, sales, and repair services


Increase in commercial kitchen cleaning leads


Increase in organic search traffic


Increase in local phone calls

The Client

Lotus Commercial is Australia’s leading provider of kitchen filter exchange, canopy range-hood and exhaust system cleaning and air conditioning filter maintenance services.

Client testimonial

“Daniel and his team at Digital Assembly have been thorough, responsive and they have an understanding of our business and target audience. A pleasure to do business with.”

– Laurie Bertelle, National Sales Manager

The Challenge

When we first partnered with Lotus they were well known with their existing client base but didn’t have a good presence when people were unaware of their brand.

Their website was dated and lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords.

Overall, there was a big opportunity to develop a modern looking website that will work to increase the rankings and drive consistent traffic that call, email or submit a form.

The Solution

We developed a completely custom digital strategy encompassing a new website, organic and local SEO, display retargeting and video content.

We developed a completely new website that is modern, fast, looks good on all devices and most importantly user friendly.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For video content we analysed the different customers they have and created custom content to be utilised on the site, social media, email and paid marketing campaigns.

The Success

We’ve now been partnering with Lotus since 2016. We continue to generate a consistent stream of quality inbound leads for commercial kitchen exhaust cleaning and filter services. We also nurture site visitors and build awareness with tactical display retargeting and video content campaigns.