WellsGray increased placement opportunities by 197%

When we partnered with WellsGray in 2019 they had little to no exposure online. Now we’re delivering actionable new client placement opportunities that turn into revenue month-on-month.


Increase in organic conversions


Increase in ranked keywords


Increase in new client enquiries

The Client

WellsGray has built its reputation as one of Victoria’s leading specialist providers of temporary, contract and permanent staff, having proudly established long-term relationships with its clients and candidates since 1998.

Client testimonial

“We are so appreciative of the work Daniel and his team have done for our company. His personal approach is what sets him apart from other digital marketing agencies. Thank you so much for all your hard work so far team! We love working with you.”

– Kimberly Fullard

The Challenge

When we first partnered with WellsGray they were operating an antiquated website with little-to-no exposure online and providing zero business growth opportunities.

Their website had no exposure on search engines for their services and could only be found when searching them by name.

Their website was dated, slow, had few pages and lacked key conversion-optimisation tactics commonly used to generate maximum engagement from site visitors.

The Solution

We developed a custom digital strategy utilizing our Recruitment Agency Growth Method across web development, a complete SEO campaign encompassing organic and local SEO, as well as content.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

A consistent high-quality blog creation strategy further supports SEO efforts and provides attention-grabbing content for company social media profiles.

We also developed a completely new website which improved user-experience, page loading speeds and gave us the best opportunity to rank their site highly in search engines and maximise engagement of site visitors.

The Success

We’ve now been partnering with WellsGray since 2019. They’re now generating a consistent stream of high-quality placement opportunities from clients who are ready-to-hire as well as connecting with the best local talent to support these roles.