Google Ads


What Are
Google Ads?

Search engine marketing, also known as SEM or pay-per-click (PPC), is the practice of marketing a website using paid ads that appear on search engine results pages. Google Ads is the SEM platform of Google. As 92% of all searchers globally use Google - we run all our SEM campaigns through Google Ads.

Unlike SEO, which takes time to build momentum, SEM allows us to gain instant visibility for the search terms most valuable to your business - and drive leads and revenue fast.

Placing highly targeted ads in front of users as they actively research your products/services means you're reaching a highly receptive audience. When setup and managed correctly, SEM has the potential to offer instant results, increased leads and new customers.

An effective SEM strategy will:

  • Provide immediate exposure for your most valuable search terms
  • Deliver increased conversions; purchases, form submissions, phone calls, emails etc
  • Increase sales and leads
  • Decrease your customer acquisition costs
  • Improve your overall marketing ROI

Potential customers are actively searching for your products/services every day. If you want to drive results fast then SEM is the answer.

GOOGle ads



Profit increase

And 25% more clicks when combining organic SEO and PPC ads


Of users

Who interact with PPC ads immediately follow their browsing with calls to the advertiser


Of visitors

Are more likely to click a result if the brand appears multiple times in search engine results

GOOGle ads

Our Process

When you're paying for every click it's vital your campaign is managed using best-practice methodologies so you can improve performance every month and maximise return-on-investment.


Strategy and Planning

We take a deep dive into any historical campaigns as well as what your competition are doing to gain insights and get a running start. We couple this with an in-depth on-boarding questionnaire which hones in on your campaign goals. All of this allows us to craft a custom campaign that will drive month-on-month performance improvements.


Campaign Setup

After our strategy and planning is done we begin to execute. We build out a comprehensive campaign with your unique goals and conversion points in mind.


Data Analysis

Thorough data analysis every week ensures we understand what is working and what isn't- so we can optimise to it. Without data we're blind.


Ongoing Optimisation

We deliver improved month-on-month performance by continually optimising to generate the cheapest and highest-quality lead possible. We do this by A/B testing text ads, landing pages, and driving more budget to higher performing keywords. This is an iterative process guarantees success.

Daniel and his team were able to understand where we were in our online journey and have provided a comprehensive digital road map which has hugely helped our organic SEO, developed strong SEM campaigns with great results and enhanced our digital footprint in a way that we could not done without their expert help.

Rupert Harvey

CEO Smaart Recruitment

Daniel & the whole team are fantastic and always quick to help. Highly recommend and a pleasure to work with them.

Disa Dimitrakakis

Elyros Restaurant
GOOGle ads


How do you measure Google Ads success?1/6
There are a number of metrics we can look at to ascertain how successful a campaign is.

The most important metric we follow is conversions. Be that in the form of phone calls, emails, form submissions or cart checkouts.

We look at your business and work towards what matters to you and your business goals.
How long does it typically take to see results?2/6
The benefit of Google Ads is that we can generate results almost immediately.

From day one you’re on page one of Google, getting clicks, and generating a contact to your business.

The longer you run your campaign, the more we can optimise it and get more from your marketing spend month-on-month.
How much do Google Ads cost?3/6
Google Ads utilises a PPC (pay-per-click) payment model; meaning that you pay each time a user clicks on your ad. However, you’re in charge of your own budget and there is no minimum spend requirement.

Simply choose what keywords your ad appears and set a comfortable budget. You can even set a maximum daily cost to ensure you never go over budget.

If you still feel that you’re spending too much on ads, you can change your spend instantly.

The best way to determine your Google Ads cost is to do some ad testing and measure the effect your ads have on users.

If you’re getting ad clicks but no conversions, you can lower the cap and shift some extra budget to ads that are driving immediate conversions to avoid reaching your cap on these successful ads too early.
How does pricing work?4/6
Each website has different products, services, target audiences, competitive keywords and goals; therefore, different biddings for a Google Ads placement on SERPs.

With these various elements to consider, each ad will take a different strategic approach to generate leads.

Each Google Ad campaign is therefore customised to the needs and budget of each business.

Schedule a free no-obligation consultation with us and we will provide you with the best actionable insights for your Google Ads campaign.
What makes you different from other agencies?6/6
Many Google Ads agencies use the same carbon copy approach to deliver just-satisfactory results. Satisfactory is too vanilla for us.

We aim to go above and beyond your expectations. We achieve this by building out completely custom Google Ads strategies for your business and goals.

Couple this with our constant optimisation techniques and your campaign will be delivering quality traffic and consistent leads in no time.

Get In Touch

Are you ready to dominate page one? Leave your details and we'll be in touch.

Discovery Call

Have a new project in mind? Schedule a 15 minute discovery call and we will - at the very least - give you some great advice.
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