WellsGray Recruitment

Improved rankings, more traffic, and increased client leads.

WellsGray has built its reputation as one of Victoria’s leading specialist providers of temporary, contract and permanent staff, having proudly established long-term relationships with its clients and candidates since 1998.

Channels: SEO, Website Development, Content Development

The Challenge

When we first partnered with WellsGray they were operating with an antiquated website with little-to-no exposure online and limited results.

Their website had no exposure on search engines for their services and could only be found when searching them by name.

Their website was dated, slow, had few pages and lacked key conversion-optimisation tactics commonly used to generate maximum engagement from site visitors.

The Solution

We developed a custom digital strategy encompassing organic and local SEO, and a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

We also developed a completely new website which improved user-experience, page loading speeds and gave us the best opportunity to rank their site highly in search engines and maximise engagement of site visitors.

The Success

We've now been partnering with WellsGray since 2019. We continue to work with them to drive successful outcomes across their SEO campaign.

They're now ranking higher for more terms and are established on Google as a specialist in the scientific recruitment field.

The Highlights

- 197% increase in new client enquiries

- 179% increase in organic traffic

- 164% increase in organic conversions

- 2,793+ positive keyword ranking movements

- 350% increase in ranked keywords