Smaart Recruitment

Inbound client and candidate enquiries every day.

Smaart are an innovative, award winning recruitment agency that has been finding talented staff across Melbourne, Sydney, Brisbane and Adelaide since 2005.

Channels: SEO, Google Ads, Retargeting, Video Content

The Challenge

When we first partnered with Smaart they were running all their marketing in-house with limited results.

Their website was great from a design perspective but lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords. The website had little-to-no search engine exposure for unbranded terms.

The Adwords campaigns were providing some exposure but due to lack of internal expertise and resources they were underperforming.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, Google Ads and video content.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For Google Ads, we rebuilt their entire campaigns from scratch; growing out their target keywords and creating new ad groups and ad sets.

The Success

We've now been partnering with Smaart for over three years.

We continue to generate a consistent stream of quality and qualified inbound client and candidate leads through SEO and Google Ads.

We also nurture site visitors and build awareness with tactical display retargeting and video content campaigns.

The Highlights

- 494% increase in ranked keywords

- 284% increase in organic traffic

- 207% increase in Google Ads conversions

- 934% increase in Google Ads click-through-rate