Smaart drove 379% more call centre staffing opportunities

We've been partnering with Smaart since 2016 to deliver consistent new placement opportunities for call centre and telemarketing roles from businesses across Australia who are ready-to-hire.

RESULTS

Highlights

494%

Increase in ranked keywords

284%

Increase in organic traffic

207%

Increase in Google Ads conversions

about
Smaart are an innovative, award winning recruitment agency that has been finding talented staff across Melbourne, Sydney, Brisbane and Adelaide since 2005.
CHANNELS
SEO, Google Ads, Retargeting, Video Content

The Challenge

When we first partnered with Smaart they were running all their marketing in-house with limited results.

Their website was great from a design perspective but lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords. The website had little-to-no search engine exposure for unbranded terms.

The Adwords campaigns were providing some exposure but due to lack of internal expertise and resources they were underperforming.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, Google Ads and video content.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For Google Ads, we rebuilt their entire campaigns from scratch; growing out their target keywords and creating new ad groups and ad sets.

The Success

We've now been partnering with Smaart for over three years.

We continue to generate a consistent stream of quality and qualified inbound client and candidate leads through SEO and Google Ads.

We also nurture site visitors and build awareness with tactical display retargeting and video content campaigns.

reviews

Client Review

Daniel and his team were able to understand where we were in our online journey and have provided a comprehensive digital road map which has hugely helped our organic SEO, developed strong SEM campaigns with great results and enhanced our digital footprint in a way that we could not done without their expert help.

Rupert Harvey

Associate Director, Smaart Recruitment
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