Skyco Group

Consistent domestic & commercial concreting enquiries.

Channels: SEO, Google Ads, Website Development, Brochure Design

Skyco Group are Melbourne's specialist concreting contractors offering expert concrete solutions for residential and commercial projects.


The Challenge

Before partnering with us, Skyco had a dated and unengaging website and were struggling to keep busy - save for the occasional referral.

They had zero exposure online for concrete related search terms and as a result no inbound leads.

The Solution

We created Skyco a customised digital strategy encompassing organic and local SEO, pay-per-click Google Ads as well as a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-site, off-site, content and backlink perspective.

For Google Ads, we built out targeted ads that appeared in their focus suburbs for their most valuable jobs.

We developed a new website that was fast, built credibility and converted visitors into customers.

The Success

We've been partnering with Skyco since 2019 and are now generating consistent inbound enquiries for residential and commercial concrete solutions via the new site and Google search strategy.

The Success

- 43% drop in ad spend

- 36% increase in ad clicks

- 179% increase in organic traffic

- 140% increase in conversions (calls, emails, forms etc)