PridePlus Health

A consistent stream of new patient enquiries.

PridePlus Health are a team of industry-leading health experts working across podiatry, physiotherapy, and exercise physiology with clinics in Melbourne's CBD, Pascoe Vale and Emerald.

Channels: SEO, Google Ads, Website Development

The Challenge

When we first partnered with Pride they were running all their marketing in-house with limited results.

Their website had limited exposure online for key search terms relevant to their service offering in their key service areas.  It also lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords.

The Adwords campaigns were providing some exposure but due to lack of internal expertise and resources they were underperforming.

Their website was dated, slow, and lacked key conversion-optimisation tactics commonly used to generate maximum engagement from site visitors.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, Google Ads and a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For Google Ads, we rebuilt their entire campaigns from scratch; growing out their target keywords and creating new ad groups and ad sets.

We also developed a completely new website which improved user-experience, page loading speeds and gave us the best opportunity to rank their site highly in search engines and maximise engagement of site visitors.

The Success

We've now been partnering with Pride since 2016 and continue to work with them to drive successful outcomes across all their digital campaigns.

They've been receiving a consistent stream of patient bookings through their SEO and Google Ads campaigns while also increasing their conversion rate since the new website has gone live.

The Highlights

- 3,100+ positive keyword ranking movements

- 1,548% increase in organic traffic

- 123% increase in Google Ads conversions

- 724% increase in Google Ads click-through-rate