Epocha

Consistent function hire enquiries that turn into bookings.

Epocha are a team of passionate and industry-leading hospitality experts who have been providing Melbourne with first-class culinary and venue hire experiences since 2011.


Channels: SEO, Website Development

The Challenge

When we first partnered with Epocha they were well known in the industry due to the quality of their offering but people unaware of them and searching online for Melbourne function venues and a la carte restaurants weren't able to find them easily.

Their website had limited exposure online for key search terms relevant to their service offering in their key service areas.  It also lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords.

Their website was dated, slow, and lacked key conversion-optimisation tactics commonly used to generate maximum engagement from site visitors.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO as well as a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

We also developed a completely new website which improved user-experience, page loading speeds and gave us the best opportunity to rank their site highly in search engines and maximise engagement of site visitors.


The Success

We've now been partnering with the Epocha team since 2016 and continue to work with them to drive successful outcomes across all their digital campaigns.

They've been receiving a consistent stream of function/venue hires and restaurant bookings through their SEO while also increasing their conversion rate since the new website has gone live.

The Highlights

- 4.5X increase in ranked keywords

- 189% increase in function bookings

- 600% increase in organic impressions

- 221% increase in organic conversions