WASP increased leads for sandblasting projects by 150%

We built WASP a new website that engages users turning them from visitors into customers while consistently driving high-intent traffic to their site that turns into commercial/industrial blasting contracts.


Increase in commercial blasting leads


Increase in organic traffic


Decrease in average cost-per-click

The Client

Specializing in commercial / industrial projects, WASP have been providing Melbourne with leading mobile and onsite abrasive blasting solutions since 1989.

Client testimonial

“Dan and his team have helped me for over 5 years to build our website’s presence online. We’re getting calls for new commercial and industrial abrasive blasting projects every month. Thanks Digital Assembly!”

– Toby Monaghan, Founder

The Challenge

When we first partnered with Wasp they weren’t doing much online. They had a very basic website which wasn’t getting a lot of traffic.

They had limited exposure online for key search terms relevant to their service offering and subsequently little traffic and no inbound enquiries.

Their website was dated, slow, and lacked key conversion-optimisation tactics commonly used to generate maximum engagement from site visitors.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, pay-per-click Google Ads as well as a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-site, off-site, content and backlink perspective.

We also developed a completely new website which improved user-experience, page loading speeds and gave us the best opportunity to rank their site highly in search engines and maximise engagement of site visitors.

The Success

We’ve now been partnering with the Wasp team since 2016 and continue to work with them to drive successful outcomes across all their digital campaigns.

They’ve been receiving a consistent stream of inbound leads across domestic and commercial/industrial projects through their SEO and Google Ads campaigns while also increasing their conversion rate since the new website has gone live.