Smaart drove 379% more call centre staffing opportunities

Generating inbound leads with SEO and Google Ads campaigns.

The Client

Smaart are an innovative, award winning recruitment agency that has been finding talented staff across Melbourne, Sydney, Brisbane and Adelaide since 2005.

The Challenge

When we first partnered with Smaart they were running all their marketing in-house with limited results.

Their website was great from a design perspective but lacked any on-page and off-page optimisations that would allow it to rank highly for a large number of relevant keywords. The website had little-to-no search engine exposure for unbranded terms.

The Adwords campaigns were providing some exposure but due to lack of internal expertise and resources they were underperforming.

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO, Google Ads and video content.

For SEO, we audited their website identifying areas for improvement from a technical, on-page, off-page, content and backlink perspective.

For Google Ads, we rebuilt their entire campaigns from scratch; growing out their target keywords and creating new ad groups and ad sets.

The Success

We’ve now been partnering with Smaart for over five years.

We continue to generate a consistent stream of quality and qualified inbound client and candidate leads through SEO and Google Ads.

We also nurture site visitors and build awareness with tactical display retargeting and video content campaigns.


Increase in ranked keywords


Increase in organic traffic


Increase in Google Ads conversions

Client Testimonial

“Daniel and his team were able to understand where we were in our online journey and have provided a comprehensive digital road map which has hugely helped our organic SEO, developed strong SEM campaigns with great results and enhanced our digital footprint in a way that we could not done without their expert help.”

– Rupert Harvey, Associate Director