MSP increased new patient podiatry appointments by 250%

We partnered with Melbourne Sports Podiatry in 2020 to help them grow their business. Now they’ve added two more clinics and are generating consistent actionable new patient enquiries month-on-month.


Increase in new patient bookings


Increase in goal completions


Increase in organic traffic

The Client

MSP is Melbourne’s specialist sports podiatry clinic with three clinics in Brighton, Richmond and Camberwell.

Client testimonial

“I moved to Digital Assembly from my previous SEO business. And although my previous SEO team weren’t too bad I knew I needed a fresh set of eyes over my podiatry website and Google rankings. Forward a year and it’s been the best move I could have made. Daniel and his team have been machines in the background setting up multiple keyword strategies, optimising my website and more importantly converting a whole new stream of online clients from my website into my business. Thanks guys, you’ve been great.”

– Steven Singh, Director

The Challenge

Before partnering with us, MSP had a dated site that had little-to-no exposure on search engines and generated no inbound new patient bookings.‍

The Solution

We developed a completely custom digital strategy encompassing organic and local SEO as well as a new website.

For SEO, we audited their website identifying areas for improvement from a technical, on-site, off-site, content and backlink perspective.

We developed a new website that looks good, loads fast, and most importantly, turns traffic into patient enquiries and bookings.

The Success

We’ve now been working with MSP since 2020 to improve their website and it’s performance. They’ve now grown to three clinics from one and are generating more traffic and new patient enquiries each month from their page one position on Google.