Impact grew inbound leads for blasting jobs by 128%

We teamed up with Impact in early 2020 to build them a new site and generate more blasting jobs. Now they’re receiving reliable blasting opportunities each month for both domestic, commercial and industrial projects.


Increase in website traffic


Increase in inbound blasting job leads


Increase in local phone calls

The Client

Impact Group NSW have been operating in Sydney since 1993. They’re NSW’s leading provider of diverse surface solutions such as abrasive blasting, mobile sandblasting, industrial protective coating, lead paint removal, ultra high-pressure water blasting as well as surface preparation and finishes.

Client testimonial

“Digital Assembly have been vital in improving our organic traffic and performance of Google Ads campaigns. We’re now receiving calls each month for new projects big and small.”

– Greg Smart, Founder

The Challenge

When we first partnered with Impact they were operating with an old website with little-to-no exposure online and limited results.

Their website had no exposure on search engines for their services and could only be found when searching them by name.

Their website was dated, slow, had very few pages and looked terrible.

The Solution

Utilising our Sandblasting Lead Tech (S.L.T.) Framework we developed a custom digital strategy involving a new website, SEO and Google Ads strategy.

We developed a completely new website which improved user-experience, page loading speeds, looked great, and gave us the best opportunity to drive consistent high-quality new blasting project leads.

The Success

We’ve now been partnering with Impact since 2020 to help them grow their sandblasting business across the state of NSW.

They’re now generating a consistent stream of inbound domestic, commercial and industrial new project enquiries each month.