If you’re a B2B business in Australia, chances are when you check your website analytics, you’ll find that the majority of traffic comes from either desktop or laptop devices – unless you’re in an industry like recruitment where a lot of candidates visit via mobile.
Otherwise, the majority of your online traffic will be users who visit your website Monday-Friday during office hours.
So, with that in mind, what I have for you today is a quick and easy way to check how your website appears on the most common desktop screen sizes in Australia.
The Most Common Desktop Screen Size in Australia is 1920 x 1080 Pixels (23”)
When looking at the most common screen sizes for the last financial year, the 23” (inch) desktop screen reigns supreme with 25.96% of users opting for a larger screen.
Now, it’s not strange that desktop screen users want only the best, considering that they spend most of their working day looking at a screen. The benefits of bigger monitors with higher resolutions is that it displays data larger, it provides room to open multiple windows in your browser and it displays data much more transparently; thus increasing the user experience.
Optimising your website UX (user experience) for 1920 x 1080 pixel screens will, therefore, not only increase your traffic flow as more users, interested in your niche, access your site, but also decrease your website’s ‘Bounce Rate’ so that users – perhaps searching for their next job role on your ‘recruitment’ site – navigate your website for a longer period of time.
The Second Most Common is 1366 x 768 Pixels (15”)
In the last financial year, the 15” laptop has come in second with 16.59% of desktop users utilising the 1366 x 768 screen resolution.
“16.59” percent may seem small, but remember, that’s 16.59% of total users in Australia. That’s big.
Test your Website Using ScreenFly to Ensure it Looks Good on the Most Common Screen Sizes
When it comes to desktop screen resolutions, both the 23” and 15” screen sizes account for over 40% of Australia’s usage.
This is too significant to ignore.
You can test how your website appears on these screen sizes (and others) using Quirktools ScreenFly tool HERE.
If your site isn’t looking its best at these screen sizes, re-engage your web developer and get them to fix it ASAP. You could be missing out on valuable leads.