If you’re creating content for your business, it’s important to stay up-to-date on the latest updates and changes from Google. One recent update that caught our attention was the addition of an extra “E” to their quality rater guidelines acronym “E-A-T” (expertise, authority, and trustworthiness).
What Does the New “E” Stand For?
Experience. Google is now looking for content that demonstrates a certain level of experience with the topic at hand. This could be through first-hand use of a product, visiting a place, or sharing personal experiences.
How Will This Affect My Content?
It’s important to note that these guidelines are used by Google’s search raters to help evaluate the performance of their ranking systems, but they don’t directly impact rankings. However, as a content creator, it’s always a good idea to aim for high-quality, original, and helpful content. If you want to ensure your content meets these criteria, you might find it helpful to check out Google’s page on creating helpful, people-first content. It has a section on how to self-assess your content to ensure it meets these standards.