Would you rely solely on Mark Zuckerberg to do your customers’ abrasive blasting jobs? Don’t depend on him alone to represent your business online.
Let’s be honest. If you own an abrasive blasting business and don’t have a website, you’re doing it wrong.
These days, having an online presence is non-negotiable for most businesses, and abrasive and sandblasting services are no exception.
While maintaining a Facebook page might appear to be a quick, affordable, and easy option, it actually creates a substantial barrier between your business and those actively searching for residential and commercial sandblasting services.
Let’s delve into why a dedicated website offers benefits that go far beyond what Facebook can provide, and why relying solely on Facebook limits the number of sandblasting jobs coming your way.
The Quality of Traffic
Before we proceed, it’s crucial to understand the significant difference between the quality of traffic on Facebook and other social media platforms versus search engines like Google.
When someone uses a search engine, they’re actively seeking to fulfill a specific need—like finding a local sandblasting service.
In contrast, social media traffic is passive, with users browsing without a particular goal in mind.
Having a website attracts those who are actively searching for your services. These are high-intent users who are looking for a solution.
Credibility and Professionalism
First impressions matter, particularly in the service industry. A website establishes trust with prospective clients and demonstrates your serious commitment to your business. Stanford University found that 75% of users judge a company’s credibility based on its website design.
Adding a custom domain and email address sets you apart from the majority of your competitors who are using standard @gmail.com emails.
A Facebook page has a generic appearance that doesn’t distinguish you from any other sandblasting business on Facebook.
Stand Out from the Competition
According to a study by Forbes, 59% of consumers prefer to engage with well-designed websites rather than basic ones. A unique, fast-loading website will engage your target audience far more than a Facebook page ever could.
Facebook’s customization options are extremely limited, making it nearly impossible to stand out. Every Facebook page looks the same, with the only real difference being your posts, and this content gets pushed down the feed over time. Not ideal.
A website, on the other hand, allows you to explain who you are, why you’re great, and what you do—all on the homepage. You can include before and after photos of your work, positive customer reviews and testimonials, and easily accessible contact information and free quote forms.
Ultimately, a website lets you deliver a superior user experience that not only uniquely showcases your business but also makes it more accessible for site visitors.
Better Online Visibility
To me, this is the most crucial reason to have a website if you’re running an abrasive blasting business. Simply put, a website gives your business exposure to significantly more customers.
There are several reasons for this;
Search engine optimization (SEO) is a key component of online success. A well-optimized website can drive high-intent traffic to your business by ranking higher in search engine results.
A screenshot from our client ProStrip Blasting clearly shows the benefits of a well optimized website. You can see since implementing a SEO campaign they have moved up on Google 3,000+ positions for search terms relevant to blasting services. Increased rankings = increased traffic = increased jobs.
A screenshot of ranking improvements by page allocation. Dark green is page one positions 1-3, lighter green is page one positions 4-10, light yellow, dark yellow and red are all keywords on page two and beyond. You can see as time goes on the bars become greener and darker. ProStrip is now on page one for over 95% of their most valuable search terms that are driving consistent phone calls, emails, and form submissions that lead to new jobs and revenue every month.
Local SEO can be especially beneficial, as 46% of all Google searches are seeking local information. By optimizing your website for local search, you can attract customers in your service area who are actively looking for sandblasting businesses. Being listed on online directories and Google Business Profile also contributes to improved local visibility.
On the other hand, a Facebook page offers less control over SEO and is not as easily discoverable in search engine results, which limits your online exposure. Try searching for sandblasting businesses in your area on Google – for example, “sandblasting Houston” – and see how many Facebook pages show up in the results. The chances are that the majority of the pages Google chooses to rank aren’t Facebook pages but actual business websites.
Showcasing Your Work
A website allows you to effectively showcase your work with prominent before and after photos and videos.
Visual content is compelling, and 65% of people are visual learners. Seeing the quality of your work can convince potential clients to choose you. Moreover, client testimonials and case studies can further build trust and demonstrate your expertise and problem-solving abilities.
With a Facebook page, you’re restricted by layout options and may struggle to showcase your portfolio effectively. Users might have to scroll through your feed endlessly. This limitation can prevent potential clients from fully appreciating (or even finding) your sandblasting expertise.
Generate Leads and Grow Your Business
A website with clear calls-to-action (CTAs) can generate leads, such as phone calls, emails, and form submissions. CTAs prompt visitors to take specific actions, like requesting a quote or booking a service.
In addition, a mobile-friendly and user-friendly design is crucial. As of 2023, about 57% of all search traffic originates from mobile devices. You need to ensure that your mobile visitors have a positive experience and can find the information they need easily. This can result in more work for you.
A website also allows you to install tracking and analytics software. This way, you can monitor your performance and make optimizations to continually improve results. Data is essential; without data, you’re driving in the dark. With data, you can make informed decisions about where your traffic and leads are coming from, enabling you to do more of what works and less of what doesn’t.
In contrast, Facebook provides fewer options for CTAs and customization, along with limited data tracking and analysis. This lack of control can hinder your ability to effectively generate leads and grow your business.
Control Over Your Online Presence
With a Facebook page, you’re at the mercy of their ever-changing algorithms, which can affect how visible your content is.
Additionally, relying solely on a third-party platform can be risky, as their rules and limitations can impact your business.
A website provides you with control over your online presence, allowing you to customize your site and optimize it for SEO. With a website, you can create a fully customizable, branded experience that a Facebook page simply can’t offer.
A professional website offers numerous benefits for your sandblasting business. It enhances your credibility, improves your online visibility, effectively showcases your work, generates leads, gives you control over your online presence, provides clients with easy access to information, and helps you stand out from the competition. A website is an essential digital asset.
Relying solely on a Facebook page will limit your business’s growth potential due to its inherent limitations. While a Facebook page can be a beneficial part of your online presence, it should not be your only online platform.
Investing in a high-quality website is a strategic decision that can drive your business growth and set you apart from your competitors. Remember, your website is often the first impression potential clients have of your business, so make it count.
If you’re interested in a website or digital marketing strategy, visit our media blasting marketing page to learn how we can help you get more of the jobs you want.