Did you know that nearly a third of small businesses don’t yet have a website? If you’ve been ignoring your online presence then it’s time to either create your website or optimize it so it can work for you in growing your business.
Your sandblasting business relies on new leads to grow. Well the leads are only going to come if you put your best foot forward. This blog is going to break down eight top recommendations you can use to instantly squeeze more leads from your website and its existing traffic.
Let’s get into it…
1. Keep Your Call to Action Above the Fold
First, you don’t want to bury your call to action at the bottom of your website. Determine the one main goal you want to reach for your business and place that call to action above the fold, or in the top third of your web page.
The key to this step is to identify the most important action step you want visitors to take when they come to your site. Some examples of this action step could be:
- Call your company
- Submit an enquiry form
- Click on a chat function
You need to pick one and then create a consistent message on each page leading your visitors to take this action step. And, remember, place your call to action near the top of the page.
2. Focus On User Experience
In today’s online environment it’s hard to believe that this needs to be iterated. However, the numbers show that the majority of small business owners don’t yet have a responsive website. The fact is that you need to make this a priority. If you haven’t yet, then you need to build a responsive site.
As you do this, ensure that your website:
- Loads fast
- Looks good
- Is easy to navigate
Keep your future clients in mind as you create your responsive website. You need to create a great experience for your prospects or they will bounce off and choose to work with a competitor instead.
3. Content Is King
It might sound cliche, but the truth remains that your future customers don’t want to be sold to. Your website needs to have a different focus, and that is one of educating and entertaining your audience. The best way to do this remains to create content. Your content needs to do four things:
- Be informative
- Answer your customer’s questions
- Consider user search intent
- Geared towards Rich Snippets with FAQs
Remember that your content doesn’t have to be long-form in the form of a blog post. You can also create audio content in the form of a podcast or video content on a vlog. Regardless of the type of content you create, you need to focus on creating content that informs your audience and builds your authority in your industry.
4. Create a Complete ‘About Us’ Page
The second most visited page on your website is usually your About Us page. Take the time to optimize this by showing your visitors how your business can help them solve their problems. Yes, you need to share important information about yourself including how visitors can contact you.
However, you also need to keep your future customers at the focus of your About Us page. Show your audience how you can help them with your product or service.
5. Highlight Leads to Get a Quote
As you update and optimize your website to bring in new leads, take the time to create a compelling Get Quote Now button that you will showcase on every page and post on your website. People are busy and they need to see the same message multiple times before they internalize the message you want to convey.
That’s why it’s so important to make clear the next step you want each visitor to take when they come to your site. Take the guesswork out of what you want prospects to do. People are busy and have decision fatigue, make it very clear what step you want them to take on every page.
6. Showcase Gallery With Before and After Photos
A picture is worth a thousand words. This is especially true for your sandblasting business. Take before and after pictures of each of your sandblasting jobs and showcase how much your previous clients love the job you did.
You can also share these images on your Instagram account and your Google My Business profile. Show your audience visuals that will reinforce how much they can make their space look better when they hire your sandblasting services.
It is an added benefit if you add these before and after pages on individual service pages, eg, Concrete sandblasting, Graffiti removal and so on.
7. Establish Social Proof
As mentioned, posting images of previous clients and contracts is a great way to showcase your work. Additionally, ask previous clients to leave a testimonial that you can post on your website, GMB profile, and social media accounts.
People trust other people over brands. Social proof is an important part of converting casual visitors to your website into paying customers.
8. Optimize Your Website for On-Page SEO
Lastly, the best way to scale your efforts when growing your lead generation is to focus on search engine optimization. Don’t run away from SEO afraid that you need to learn coding and other technical skills.
The best way to optimize your website for SEO include:
- Update and optimize your metadata
- Use alt images with your ideal keywords
- Focus your keywords on search intent
- Update your content consistently
These tasks don’t require any coding skills and can be done while you’re working through the previous steps including creating new content in step three.
Take Your Sandblasting Leads to the Next Level With an Expert
It doesn’t have to be intimidating tackling the topic of sandblasting business marketing for your company. However, generating new and consistent sandblasting leads at scale is imperative to growing your business. That’s why you can’t afford to neglect this topic any longer.
If you’re delaying taking any of these steps or have further questions then you should consider working with an expert. When you partner with a digital marketing agency you can get back to running your business and let us do the work we’re trained to do.
We will work with your company to take these steps and put a steady, foolproof system in place to grow your leads and therefore grow your business. To learn more, click here to schedule your free call and learn what we can do for your business today.